Sundance Channel requested a series of pieces for its website, to be used as part of their series ‘Voices On The Election,’ which premiered just prior to 2008’s presidential election. They asked for something ‘playful, irreverent and smart... but preferably non-partisan and not candidate-specific.’

For the launch of its programming block ‘The Green,’ Sundance Channel requested a series of pieces to use as teasers and on their website. They asked for something ‘witty, irreverent and fun’ that would communicate a message of social and environmental awareness while initiating ‘a playful dialogue about a serious subject.’

Aveda’s mission of environmental awareness and respect is central to everything they do. This piece was designed to educate experienced Aveda personnel about the company’s mission, as well as to engage new customers and employees. It was used as the opening for their ‘Congress’ global meeting. Three different versions were created, for different markets and usages.

Aveda’s 2005 holiday program focused on what the company uses to make its environmentally-friendly products, and how they are made. We designed the packaging to serve as a visual metaphor for this. This video, which was used to educate all Aveda employees about the program, played in stores throughout the holiday season and was featured on Aveda’s website.